014 | The Future of Your Brand

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📓 014 | Your Personal Brand is the Future of Work

I recently had the chance to return to speak with my alma mater, Georgetown University, for an online speaker series for female MBAs called EmpowerHER. I shared my personal branding journey and some tips for improving your own.

So in this letter, I will share a quick recap of my lesson.

Why a Personal Brand

A good personal brand is the best way to position oneself in the Future of Work. And with the rising use of LinkedIn branding as more than a professional social network, this can be the best place to create a presence and connect with likeminded individuals from around the world.

On LinkedIn, I have met people branding themselves from fire spinners to art curators.

Branding yourself on platforms like LinkedIn positions you to attract the right opportunities, collaborators, and clients.

The individuals who stand out share information through content that highlights their unique strengths and values they bring to their roles and their personal lives.

Here are some personal branding basics from the workshop:

• Start with Purpose: What do you want people to know you for? Think about your field, skills, unique strengths. Define in one clear sentence.

• Identify Your Unique Value: What sets you apart in that space? List 3-5 strengths or areas where you excel to put in the below section.

• Craft a Compelling Headline: Use clear, concise language that aligns with your brand. Speak to your audience and share

• Choose Content Pillars: Decide on 3-4 topics you’re passionate about and that resonate with your audience.

A strong brand will be a core asset in this ever-evolving work landscape.

Posting Tips on LinkedIn

Follow these steps to create great LinkedIn content:

1. Hook : Make an impactful first sentence. Maybe use numbers. Have 1 person in mind. Keep the sentence simple to fit on a phone screen (use Kleo for aid)

2. Linear Story — Talk about 1 story to flow from hook to finish. Present events chronologically with clear cause and effect.

3. Readablity — Break up paragraphs into 1-2 sentences per line break. Use bullet points and lists from big-to-small (or vice versa) character length

4. Schedule — Plan out your content for the week. Especially when you're beginning your online branding journey, creating content ahead can be massive time saver. The best times to post on LinkedIn are around 8am EST and mid-day weekends.

5. Comment - Comment on your audience's content and posts within your field, this helps the LinkedIn algorithm to improve your view count to reach more people.

What's Your Brand?

I'd love to hear any of your responses — what is the brand you are building for 2025?

⚡️ Updates

The last and final online Connection Power-Hour event took place yesterday!

These hour-long sprints have been called “a networking gym” by our participants and have created unforeseen partnerships between professionals.

Holding these events has always been the highlight of my week. Now that they're over — what's next? Well, first, I'm taking a break to reflect and review the knowledge I've gained in these sessions. I will be sharing more of that knowledge in future issues.

For now, thank you to all the participants!

The Future of Work is in our relationships.

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